Employee advocacy is just starting to hit its stride. With tech and collaboration tools that make it easier for employees to share content, a workforce that is becoming increasingly savvy on social media and execs who are becoming more aware of the importance of employee advocacy, this may be the ideal time to start an
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There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
In this post, we show you a highly effective way to incentivize employee advocacy by using an app that makes the process more convenient and seamless. But first, let’s understand what we mean when we say “employee advocate”, how employee advocacy helps the brand and what’s in it for individual employees. Definition of Employee Advocate
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
In the last few weeks, I’ve had enlightening conversations with more than twenty marketers on how they’re using employee advocacy today. It’s a hot topic because, among other impressive business results, employee messages are shared 24 times more frequently than company posts on LinkedIn. No wonder employee advocacy is a key part of today’s content