Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee
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While we designed Please Share to be simple to implement and use, we know that the evaluation process may not be as straightforward. Between bosses, budgets, projects, meetings, busy schedules, COVID and introducing a new approach/technology to your company, there are always a number of inherent obstacles. If you are on the fence as to
As you develop your B2B marketing plan for 2021 along with KPIs, don’t overlook the impact of employee advocacy. It’s a cost-effective element in your marketing plan that will boost reach, traffic, conversion, leads and revenue. Here’s proof of how employee advocacy can help you achieve success in 2021. Reach At the top of the