Are you using gamification to boost your social media results in 2023? According to psychology studies, gamification works because it taps into our natural competitive instincts and desire for reward. By setting goals and providing rewards for achieving them, we are motivated to put in more effort in order to get the desired result. This
Tag: social media
There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
Reaching businesses through social media is an essential aspect of marketing that requires strategic thinking and planning. Here are the seven steps to consider when creating a B2B social media marketing strategy: 1. Set Goals Assuming your company and marketing goals are established and documented, set realistic, incremental goals for social media that align with
We are pleased to announce that Please Share now includes functionality to help companies boost engagement with the updates that they post on LinkedIn and Twitter. With just a few steps, businesses can add their Twitter handle and/or LinkedIn account to Please Share. Upon doing so, new posts are automatically fetched and sent to a
Today we introduced two small but useful updates to Please Share – an easy way to add @channel to any update and a new dismiss button for ephemeral messages in Slack. @channel Checkbox When posting share requests to Slack, Please Share end-users will see a new optional checkbox below the Description field. By default, the
As you develop your B2B marketing plan for 2021 along with KPIs, don’t overlook the impact of employee advocacy. It’s a cost-effective element in your marketing plan that will boost reach, traffic, conversion, leads and revenue. Here’s proof of how employee advocacy can help you achieve success in 2021. Reach At the top of the
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
Continuing from last week’s blog post, here are more tactics marketers are using to boost employee advocacy today. Highlight WIIFM, Share Personal Branding Tips and Training When it comes to employee advocacy and brand evangelism, don’t assume that your colleagues know “what’s in it for me” (WIFM). Point out these important benefits: By sharing high-quality
In the last few weeks, I’ve had enlightening conversations with more than twenty marketers on how they’re using employee advocacy today. It’s a hot topic because, among other impressive business results, employee messages are shared 24 times more frequently than company posts on LinkedIn. No wonder employee advocacy is a key part of today’s content