As we’ve pointed out in previous posts, there are many benefits to employee advocacy, both for companies and employees. To get the most out of those benefits, you need an employee advocacy program. An employee advocacy program uses a systematic approach that includes a documented, ongoing process, takes advantage of marketing technology for delivery of
Tag: social media metrics
As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the
Reaching businesses through social media is an essential aspect of marketing that requires strategic thinking and planning. Here are the seven steps to consider when creating a B2B social media marketing strategy: 1. Set Goals Assuming your company and marketing goals are established and documented, set realistic, incremental goals for social media that align with