There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
Tag: LinkedIn
Way back in late September, we announced that companies can now add their LinkedIn account or Twitter handle to Please Share as a way to automate the process of boosting engagement with their social media posts. You can read about that announcement here. Beta Feedback As with so many software technology enhancements, it’s helpful to
Coming off the heels of our recent product update, we are pleased to announce that we have also added an interactive demo on our marketing website. With a big hat tip to the team at Karma for inspiring us, the interactive demo provides a way to test drive Please Share’s employee advocacy solution before installing
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
In the last few weeks, I’ve had enlightening conversations with more than twenty marketers on how they’re using employee advocacy today. It’s a hot topic because, among other impressive business results, employee messages are shared 24 times more frequently than company posts on LinkedIn. No wonder employee advocacy is a key part of today’s content
Goals and metrics for content marketing include unique page visits, downloads, conversion rates and more. To meet and exceed these KPIs you need to get your content out into the world using owned, earned and/or paid distribution. With all that’s involved, distribution is often as complicated, time-consuming and costly as creating the content in the