Are you using gamification to boost your social media results in 2023? According to psychology studies, gamification works because it taps into our natural competitive instincts and desire for reward. By setting goals and providing rewards for achieving them, we are motivated to put in more effort in order to get the desired result. This
Tag: employee recognition
To create a successful social media presence, businesses need to have engaged employees who are willing to participate in and advocate for the company. This can be a challenge, especially if employees aren’t recognized or incented for their social media engagement. They have other priorities that take up most of their time and attention. This
Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee