As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the
There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
In this post, we show you a highly effective way to incentivize employee advocacy by using an app that makes the process more convenient and seamless. But first, let’s understand what we mean when we say “employee advocate”, how employee advocacy helps the brand and what’s in it for individual employees. Definition of Employee Advocate
Reaching businesses through social media is an essential aspect of marketing that requires strategic thinking and planning. Here are the seven steps to consider when creating a B2B social media marketing strategy: 1. Set Goals Assuming your company and marketing goals are established and documented, set realistic, incremental goals for social media that align with
Way back in late September, we announced that companies can now add their LinkedIn account or Twitter handle to Please Share as a way to automate the process of boosting engagement with their social media posts. You can read about that announcement here. Beta Feedback As with so many software technology enhancements, it’s helpful to
In the coming months, we plan to revamp the statistics that we currently track and report on in Please Share. These enhancements will provide innovative ways for companies to monitor their employee advocacy initiatives and their return on investment (ROI). To (hopefully) hold our customers over until then, we recently introduced several new reporting features
Please Share has reimagined how employee advocacy solutions can be deployed and their core functionality.
Coming off the heels of our recent product update, we are pleased to announce that we have also added an interactive demo on our marketing website. With a big hat tip to the team at Karma for inspiring us, the interactive demo provides a way to test drive Please Share’s employee advocacy solution before installing