Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee
Tag: Employee Advocacy
As we’ve pointed out in previous posts, there are many benefits to employee advocacy, both for companies and employees. To get the most out of those benefits, you need an employee advocacy program. An employee advocacy program uses a systematic approach that includes a documented, ongoing process, takes advantage of marketing technology for delivery of
As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the
There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
In this post, we show you a highly effective way to incentivize employee advocacy by using an app that makes the process more convenient and seamless. But first, let’s understand what we mean when we say “employee advocate”, how employee advocacy helps the brand and what’s in it for individual employees. Definition of Employee Advocate
Reaching businesses through social media is an essential aspect of marketing that requires strategic thinking and planning. Here are the seven steps to consider when creating a B2B social media marketing strategy: 1. Set Goals Assuming your company and marketing goals are established and documented, set realistic, incremental goals for social media that align with
Please Share is an employee advocacy app specifically designed for Slack. We enable company employees to quickly share and/or engage with approved content directly from Slack and our app does not operate independently of Slack’s platform. When setting out to create our solution, we were certainly familiar with Slack, but not necessarily its APIs or
Way back in late September, we announced that companies can now add their LinkedIn account or Twitter handle to Please Share as a way to automate the process of boosting engagement with their social media posts. You can read about that announcement here. Beta Feedback As with so many software technology enhancements, it’s helpful to
In the coming months, we plan to revamp the statistics that we currently track and report on in Please Share. These enhancements will provide innovative ways for companies to monitor their employee advocacy initiatives and their return on investment (ROI). To (hopefully) hold our customers over until then, we recently introduced several new reporting features
Many years ago, National Geographic published an article contrasting the evolution of telecommunications in different parts of the world. Where Western countries like those in North American and Europe built networks that evolved over many years – from wired to wireless technologies – developing countries were able to leverage the newer technologies when setting up