Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee
Tag: conversion
There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
In this post, we show you a highly effective way to incentivize employee advocacy by using an app that makes the process more convenient and seamless. But first, let’s understand what we mean when we say “employee advocate”, how employee advocacy helps the brand and what’s in it for individual employees. Definition of Employee Advocate
As you develop your B2B marketing plan for 2021 along with KPIs, don’t overlook the impact of employee advocacy. It’s a cost-effective element in your marketing plan that will boost reach, traffic, conversion, leads and revenue. Here’s proof of how employee advocacy can help you achieve success in 2021. Reach At the top of the