Employee advocacy is just starting to hit its stride. With tech and collaboration tools that make it easier for employees to share content, a workforce that is becoming increasingly savvy on social media and execs who are becoming more aware of the importance of employee advocacy, this may be the ideal time to start an
Tag: Content Marketing
Please Share is an employee advocacy app specifically designed for Slack. We enable company employees to quickly share and/or engage with approved content directly from Slack and our app does not operate independently of Slack’s platform. When setting out to create our solution, we were certainly familiar with Slack, but not necessarily its APIs or
You’ve probably heard an inspirational entrepreneur on a YouTube ad say the phrase “content is king” while standing in front of their garage full of Lamborghinis. While these guys are cringy, annoying, and unoriginal, their sentiment is correct. However, the term was coined long before YouTube influencer bros started promising you can buy a Lambo
In the coming months, we plan to revamp the statistics that we currently track and report on in Please Share. These enhancements will provide innovative ways for companies to monitor their employee advocacy initiatives and their return on investment (ROI). To (hopefully) hold our customers over until then, we recently introduced several new reporting features
Many years ago, National Geographic published an article contrasting the evolution of telecommunications in different parts of the world. Where Western countries like those in North American and Europe built networks that evolved over many years – from wired to wireless technologies – developing countries were able to leverage the newer technologies when setting up
Several of us working on Please Share have written lots and lots of blog posts over the years. And, as anyone in technology marketing can attest, content creation – in particular blog posts – is an important tactic in a company’s overall marketing strategy. Those not familiar with the inner workings of marketing departments probably haven’t
A tactic we’ve been using to launch Please Share is to simply reconnect with former coworkers and tell them about our new service. As it turns out, chatting with former colleagues is also a great way to start the new year. We’ve not only been able to reestablish many old friendships and learned how people
New Year’s goals seem even more significant this year. It’s time to take a fresh look at our personal and professional goals and our business plans. For B2B content marketers, wearing many different hats and juggling a multitude of responsibilities, the task of selecting what to focus on for a refresh is a chore in
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
Continuing from last week’s blog post, here are more tactics marketers are using to boost employee advocacy today. Highlight WIIFM, Share Personal Branding Tips and Training When it comes to employee advocacy and brand evangelism, don’t assume that your colleagues know “what’s in it for me” (WIFM). Point out these important benefits: By sharing high-quality