Several of us working on Please Share have written lots and lots of blog posts over the years. And, as anyone in technology marketing can attest, content creation – in particular blog posts – is an important tactic in a company’s overall marketing strategy. Those not familiar with the inner workings of marketing departments probably haven’t
A tactic we’ve been using to launch Please Share is to simply reconnect with former coworkers and tell them about our new service. As it turns out, chatting with former colleagues is also a great way to start the new year. We’ve not only been able to reestablish many old friendships and learned how people
New Year’s goals seem even more significant this year. It’s time to take a fresh look at our personal and professional goals and our business plans. For B2B content marketers, wearing many different hats and juggling a multitude of responsibilities, the task of selecting what to focus on for a refresh is a chore in
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
Continuing from last week’s blog post, here are more tactics marketers are using to boost employee advocacy today. Highlight WIIFM, Share Personal Branding Tips and Training When it comes to employee advocacy and brand evangelism, don’t assume that your colleagues know “what’s in it for me” (WIFM). Point out these important benefits: By sharing high-quality
Is Please Share really the best Slack app ever created? You must be saying to yourself “whoa, do you really believe you’re better than thousands of apps on the Slack platform?” No, we don’t think we’re better than anyone else! Look, we’re just playing around here. Given everything that’s going on in the world right now,
Goal and metrics for content marketing include unique page visits, downloads, conversion rates and more. To meet and exceed these KPIs you need to get your content out into the world using owned, earned and/or paid distribution. With all that’s involved, distribution is often as complicated, time-consuming and costly as creating the content in the
We are excited to announce that we have officially launched the Please Share website and we are now accepting requests to join our beta program. Please Share is a new type of employee advocacy solution that helps marketers and HR professionals boost the reach of their social media posts by making it super easy and