You’ve probably heard an inspirational entrepreneur on a YouTube ad say the phrase “content is king” while standing in front of their garage full of Lamborghinis. While these guys are cringy, annoying, and unoriginal, their sentiment is correct. However, the term was coined long before YouTube influencer bros started promising you can buy a Lambo
Tag: content marketing strategy
Several of us working on Please Share have written lots and lots of blog posts over the years. And, as anyone in technology marketing can attest, content creation – in particular blog posts – is an important tactic in a company’s overall marketing strategy. Those not familiar with the inner workings of marketing departments probably haven’t
New Year’s goals seem even more significant this year. It’s time to take a fresh look at our personal and professional goals and our business plans. For B2B content marketers, wearing many different hats and juggling a multitude of responsibilities, the task of selecting what to focus on for a refresh is a chore in
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
Continuing from last week’s blog post, here are more tactics marketers are using to boost employee advocacy today. Highlight WIIFM, Share Personal Branding Tips and Training When it comes to employee advocacy and brand evangelism, don’t assume that your colleagues know “what’s in it for me” (WIFM). Point out these important benefits: By sharing high-quality
In the last few weeks, I’ve had enlightening conversations with more than twenty marketers on how they’re using employee advocacy today. It’s a hot topic because, among other impressive business results, employee messages are shared 24 times more frequently than company posts on LinkedIn. No wonder employee advocacy is a key part of today’s content