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Tag: B2B

B2B Marketing Plan for 2021: Employee Advocacy for the Win

October 8, 2020 Paula

As you develop your B2B marketing plan for 2021 along with KPIs, don’t overlook the impact of employee advocacy. It’s a cost-effective element in your marketing plan that will boost reach, traffic, conversion, leads and revenue. Here’s proof of how employee advocacy can help you achieve success in 2021. Reach At the top of the

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