In our second video in the series, we discuss two different ways to boost employee advocacy with Please Share - share requests and engagement requests.
When you want your employees to post company content to their individual Twitter and/or LinkedIn accounts, you post a share request in Please Share and it's sent to Slack. A share request is designed to directly increase the distribution and reach of your company's branded-approved content.
Once you post the content to be shared on the Please Share app, the share request appears in the designated channel in Slack. Here's what the engagement request looks like for employees that are members of the selected Slack channel (#company-news, in this example) :
Note that your employees see two call-to-action buttons – one to post the content on their Twitter account and one to post it on their LinkedIn account. Assuming an employee has already connected their Twitter and LinkedIn accounts (a quick and easy step they only have to do once), they simply click one of these buttons. They have the option to change the default message to something more personalized to their followers.
The post appears on the employee's account just like any other post that the employee would create for Twitter or LinkedIn. Since it took them just a few clicks and they didn't have to leave Slack to share the content, they're more productive and much more likely to share in the future.
With engagement requests, you're asking employees to like, share or comment on your company's Twitter and LinkedIn posts without having to leave Slack. By increasing this type of activity, you're driving engagement, which can indirectly increase reach and distribution.
In this example, a company's LinkedIn post appears in Slack. Below the post, employees see three calls to action – like, share and comment.
Assuming the employee has already connected their LinkedIn account, they click on one or more of these calls to action and the company post is automatically updated with the engagement activity on LinkedIn. Because it's so quick and easy to take action with Please Share, your employees will become enthusiastic advocates and your social media results will improve without the need to invest more in paid ads.
See Share vs Engagement In Action
Now that we've covered the differences between share vs engagement features in Please Share, try out our interactive demo. It shows you examples of how employees would see both types of requests in Slack.
For the next step, install the app for a free 30-day trial and see for yourself how Please Share amplifies company content and drives more business.