As we’ve pointed out in previous posts, there are many benefits to employee advocacy, both for companies and employees. To get the most out of those benefits, you need an employee advocacy program. An employee advocacy program uses a systematic approach that includes a documented, ongoing process, takes advantage of marketing technology for delivery of
It was basically a year ago when we used this same image to tease out a new initiative that we had been working on. That feature, Feeds, has become the most used functionality by Please Share customers. To date, most companies who use Please Share have set their employee advocacy initiatives on autopilot while making
As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the
We are excited to announce that we have completed an overhaul of the reporting capabilities within Please Share. Available to all customers, the new functionality is designed to provide more insights on a company’s employee advocacy initiatives, showcase the different types of engagement data collected and reported on, and highlight return on investment using some
There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
When it comes to promoting and distributing company content, engagement is a key metric for social media. But how is it measured? And what actions make up an “engagement?” Well, the answers depend on what social media platform you’re considering because each one measures engagement differently. Social media engagement rates measure interactions (i.e., likes, comments,
Please Share now offers the ability to post updates to private channels in a company’s Slack workspace. Customers can now send share requests and engagement requests to non-public workspace channels. For example, if your company has a private channel for their executive team (e.g., exec-team), they can now send requests from Please Share to that
In this post, we show you a highly effective way to incentivize employee advocacy by using an app that makes the process more convenient and seamless. But first, let’s understand what we mean when we say “employee advocate”, how employee advocacy helps the brand and what’s in it for individual employees. Definition of Employee Advocate
Reaching businesses through social media is an essential aspect of marketing that requires strategic thinking and planning. Here are the seven steps to consider when creating a B2B social media marketing strategy: 1. Set Goals Assuming your company and marketing goals are established and documented, set realistic, incremental goals for social media that align with
Please Share customers can now add images, videos, or GIFs to share requests when preparing content for employee advocates to share on LinkedIn and Twitter. The feature was requested by many of our customers who frequently use attachments in their social media posts. The Old vs The New When Please Share first launched, the steps