New Year’s goals seem even more significant this year. It’s time to take a fresh look at our personal and professional goals and our business plans. For B2B content marketers, wearing many different hats and juggling a multitude of responsibilities, the task of selecting what to focus on for a refresh is a chore in
Category: Marketing
We just want to take a moment to wish everyone a very Happy New Year! 2020 was a year we will not soon forget, but we are thankful that it’s now officially behind us. All the best to you as you start 2021 with a clean slate. Stay tuned for some exciting updates from the
We recently interviewed 20+ marketers on how they encourage colleagues to share company news and messages on their individual social media accounts. The top recommendation was “make it easy” for employees to participate in content distribution. But what does that mean and how do you create an easy employee advocacy customer experience? Let’s look at
As you develop your B2B marketing plan for 2021 along with KPIs, don’t overlook the impact of employee advocacy. It’s a cost-effective element in your marketing plan that will boost reach, traffic, conversion, leads and revenue. Here’s proof of how employee advocacy can help you achieve success in 2021. Reach At the top of the
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
Continuing from last week’s blog post, here are more tactics marketers are using to boost employee advocacy today. Highlight WIIFM, Share Personal Branding Tips and Training When it comes to employee advocacy and brand evangelism, don’t assume that your colleagues know “what’s in it for me” (WIFM). Point out these important benefits: By sharing high-quality
In the last few weeks, I’ve had enlightening conversations with more than twenty marketers on how they’re using employee advocacy today. It’s a hot topic because, among other impressive business results, employee messages are shared 24 times more frequently than company posts on LinkedIn. No wonder employee advocacy is a key part of today’s content
Is Please Share really the best Slack app ever created? You must be saying to yourself “whoa, do you really believe you’re better than thousands of apps on the Slack platform?” No, we don’t think we’re better than anyone else! Look, we’re just playing around here. Given everything that’s going on in the world right now,
Goals and metrics for content marketing include unique page visits, downloads, conversion rates and more. To meet and exceed these KPIs you need to get your content out into the world using owned, earned and/or paid distribution. With all that’s involved, distribution is often as complicated, time-consuming and costly as creating the content in the
Introducing Please Share – An Employee Advocacy Solution
We are excited to announce that we have officially launched the Please Share website and we are now accepting requests to join our beta program. Please Share is a new type of employee advocacy solution that helps marketers and HR professionals boost the reach of their social media posts by making it super easy and