Reaching businesses through social media is an essential aspect of marketing that requires strategic thinking and planning. Here are the seven steps to consider when creating a B2B social media marketing strategy: 1. Set Goals Assuming your company and marketing goals are established and documented, set realistic, incremental goals for social media that align with
Category: Marketing
Last year we shared 10 amazing Slack stats. As we’re well into this year, we revisited these Slack stats for 2022 and discovered some new jaw-dropping findings and trends. 1) 6.5 billion $6.5 billion is the estimated size of the workstream collaboration (WSC) market (which includes Slack) by 2024 according to Gartner. The WSC market
Reliable and efficient communication is instrumental in achieving short-term and long-term objectives within complex organizations. Slack is one of the revolutionary applications to optimize communication beyond SMS and email by adding functionality and accessibility. The app has been primarily helping software companies for the past decade, but because it is so easy to use and
You’ve probably heard an inspirational entrepreneur on a YouTube ad say the phrase “content is king” while standing in front of their garage full of Lamborghinis. While these guys are cringy, annoying, and unoriginal, their sentiment is correct. However, the term was coined long before YouTube influencer bros started promising you can buy a Lambo
Many years ago, National Geographic published an article contrasting the evolution of telecommunications in different parts of the world. Where Western countries like those in North American and Europe built networks that evolved over many years – from wired to wireless technologies – developing countries were able to leverage the newer technologies when setting up
Coming off the heels of our recent product update, we are pleased to announce that we have also added an interactive demo on our marketing website. With a big hat tip to the team at Karma for inspiring us, the interactive demo provides a way to test drive Please Share’s employee advocacy solution before installing
Prior to, during and after building our first Slack app, Please Share, we’ve been intrigued by the growth trajectory of Slack. We typically save a few numbers here and there for our own internal purposes, but today we thought we’d share some of these stats in a blog for others to consume. So, with no
Several of us working on Please Share have written lots and lots of blog posts over the years. And, as anyone in technology marketing can attest, content creation – in particular blog posts – is an important tactic in a company’s overall marketing strategy. Those not familiar with the inner workings of marketing departments probably haven’t
A tactic we’ve been using to launch Please Share is to simply reconnect with former coworkers and tell them about our new service. As it turns out, chatting with former colleagues is also a great way to start the new year. We’ve not only been able to reestablish many old friendships and learned how people