Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee
Category: Marketing
As we’ve pointed out in previous posts, there are many benefits to employee advocacy, both for companies and employees. To get the most out of those benefits, you need an employee advocacy program. An employee advocacy program uses a systematic approach that includes a documented, ongoing process, takes advantage of marketing technology for delivery of
As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the
There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
When it comes to promoting and distributing company content, engagement is a key metric for social media. But how is it measured? And what actions make up an “engagement?” Well, the answers depend on what social media platform you’re considering because each one measures engagement differently. Social media engagement rates measure interactions (i.e., likes, comments,
In this post, we show you a highly effective way to incentivize employee advocacy by using an app that makes the process more convenient and seamless. But first, let’s understand what we mean when we say “employee advocate”, how employee advocacy helps the brand and what’s in it for individual employees. Definition of Employee Advocate
Reaching businesses through social media is an essential aspect of marketing that requires strategic thinking and planning. Here are the seven steps to consider when creating a B2B social media marketing strategy: 1. Set Goals Assuming your company and marketing goals are established and documented, set realistic, incremental goals for social media that align with
Last year we shared 10 amazing Slack stats. As we’re well into this year, we revisited these Slack stats for 2022 and discovered some new jaw-dropping findings and trends. 1) 6.5 billion $6.5 billion is the estimated size of the workstream collaboration (WSC) market (which includes Slack) by 2024 according to Gartner. The WSC market
Reliable and efficient communication is instrumental in achieving short-term and long-term objectives within complex organizations. Slack is one of the revolutionary applications to optimize communication beyond SMS and email by adding functionality and accessibility. The app has been primarily helping software companies for the past decade, but because it is so easy to use and
You’ve probably heard an inspirational entrepreneur on a YouTube ad say the phrase “content is king” while standing in front of their garage full of Lamborghinis. While these guys are cringy, annoying, and unoriginal, their sentiment is correct. However, the term was coined long before YouTube influencer bros started promising you can buy a Lambo