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7 Reasons to Have an Employee Advocacy Program

Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee

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employee advocacy program

What Is an Employee Advocacy Program?

As we’ve pointed out in previous posts, there are many benefits to employee advocacy, both for companies and employees. To get the most out of those benefits, you need an employee advocacy program. An employee advocacy program uses a systematic approach that includes a documented, ongoing process, takes advantage of marketing technology for delivery of

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Problems with Employee Advocacy (and How To Fix Them)

As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the

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10 Astounding Slack Stats, 2022

Last year we shared 10 amazing Slack stats. As we’re well into this year, we revisited these Slack stats for 2022 and discovered some new jaw-dropping findings and trends. 1) 6.5 billion $6.5 billion is the estimated size of the workstream collaboration (WSC) market (which includes Slack) by 2024 according to Gartner. The WSC market

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What is Slack, and Why is it so Popular?

Reliable and efficient communication is instrumental in achieving short-term and long-term objectives within complex organizations. Slack is one of the revolutionary applications to optimize communication beyond SMS and email by adding functionality and accessibility. The app has been primarily helping software companies for the past decade, but because it is so easy to use and

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