Welcome to our new video series! In this first video, we offer an employee advocacy overview, highlighting the Please Share employee advocacy solution. We discuss why employee advocacy is important, employee advocacy benefits and why marketers and social media managers should use an employee advocacy solution like Please Share. What is employee advocacy and why
Category: Marketing
Are you using gamification to boost your social media results in 2023? According to psychology studies, gamification works because it taps into our natural competitive instincts and desire for reward. By setting goals and providing rewards for achieving them, we are motivated to put in more effort in order to get the desired result. This
Employee advocacy is just starting to hit its stride. With tech and collaboration tools that make it easier for employees to share content, a workforce that is becoming increasingly savvy on social media and execs who are becoming more aware of the importance of employee advocacy, this may be the ideal time to start an
To create a successful social media presence, businesses need to have engaged employees who are willing to participate in and advocate for the company. This can be a challenge, especially if employees aren’t recognized or incented for their social media engagement. They have other priorities that take up most of their time and attention. This
Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee
As we’ve pointed out in previous posts, there are many benefits to employee advocacy, both for companies and employees. To get the most out of those benefits, you need an employee advocacy program. An employee advocacy program uses a systematic approach that includes a documented, ongoing process, takes advantage of marketing technology for delivery of
As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the
There’s no lack of debate about the value of social media engagement. Some say that getting likes, followers and comments on social media doesn’t drive ROI. They call them vanity metrics. I’d argue that if you’re not monitoring or looking for ways to improve organic social media engagement rates, you’re losing out on more traffic,
When it comes to promoting and distributing company content, engagement is a key metric for social media. But how is it measured? And what actions make up an “engagement?” Well, the answers depend on what social media platform you’re considering because each one measures engagement differently. Social media engagement rates measure interactions (i.e., likes, comments,
In this post, we show you a highly effective way to incentivize employee advocacy by using an app that makes the process more convenient and seamless. But first, let’s understand what we mean when we say “employee advocate”, how employee advocacy helps the brand and what’s in it for individual employees. Definition of Employee Advocate