line in the sand

A Line That We Won’t Cross

A recent press release, from a service that overlaps with Please Share, touted a new feature that gives company administrators the ability to post social media updates on behalf of their employees. This is not the first time we have seen a service offer a feature like this. Granted, almost all of these solutions require

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employee advocacy program start

7 Reasons to Have an Employee Advocacy Program

Recently I described how to develop an employee advocacy program. Naturally, one’s first thought is “Do I really need an entire program? Can’t I simply deploy employee advocacy tactics and get the same results?” Let’s look at the reasons to have an employee advocacy program in place compared to an ad hoc, informal approach to employee

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employee advocacy program

What Is an Employee Advocacy Program?

As we’ve pointed out in previous posts, there are many benefits to employee advocacy, both for companies and employees. To get the most out of those benefits, you need an employee advocacy program. An employee advocacy program uses a systematic approach that includes a documented, ongoing process, takes advantage of marketing technology for delivery of

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Something brewing

We’ve Got Something Brewing, Again!

It was basically a year ago when we used this same image to tease out a new initiative that we had been working on. That feature, Feeds, has become the most used functionality by Please Share customers. To date, most companies who use Please Share have set their employee advocacy initiatives on autopilot while making

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problems with employee advocacy leaves person confused

Problems with Employee Advocacy (and How To Fix Them)

As every marketing and social media professional knows, encouraging employees to share company content is challenging. You try to do your best to overcome those challenges because you know that increasing the reach and engagement of your company’s messages leads to better web traffic, leads and conversion rates. Since we’re here to help, we’ve collected the

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new reporting features

New Reporting Capabilities for Tracking ROI

We are excited to announce that we have completed an overhaul of the reporting capabilities within Please Share. Available to all customers, the new functionality is designed to provide more insights on a company’s employee advocacy initiatives, showcase the different types of engagement data collected and reported on, and highlight return on investment using some

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