New Year’s goals seem even more significant this year. It’s time to take a fresh look at our personal and professional goals and our business plans. For B2B content marketers, wearing many different hats and juggling a multitude of responsibilities, the task of selecting what to focus on for a refresh is a chore in
We recently interviewed 20+ marketers on how they encourage colleagues to share company news and messages on their individual social media accounts. The top recommendation was “make it easy” for employees to participate in content distribution. But what does that mean and how do you create an easy employee advocacy customer experience? Let’s look at
Though still technically in our beta period, as we prepare to add Please Share to the Slack app directory and ramp up our promotional activities, one of the questions we have already received from customers is “what’s the best way to onboard team members and coworkers to Please Share?” This blog post will provide a
While we designed Please Share to be simple to implement and use, we know that the evaluation process may not be as straightforward. Between bosses, budgets, projects, meetings, busy schedules, COVID and introducing a new approach/technology to your company, there are always a number of inherent obstacles. If you are on the fence as to
As you develop your B2B marketing plan for 2021 along with KPIs, don’t overlook the impact of employee advocacy. It’s a cost-effective element in your marketing plan that will boost reach, traffic, conversion, leads and revenue. Here’s proof of how employee advocacy can help you achieve success in 2021. Reach At the top of the
Nearly every business and organization today can benefit from an employee advocacy strategy, but the advantages may be different than you would think. Here are four distinct examples of how you, your teammates and your company can use employee advocacy to drive results. To begin though, let’s level set on the concept of employee advocacy.
Continuing from last week’s blog post, here are more tactics marketers are using to boost employee advocacy today. Highlight WIIFM, Share Personal Branding Tips and Training When it comes to employee advocacy and brand evangelism, don’t assume that your colleagues know “what’s in it for me” (WIFM). Point out these important benefits: By sharing high-quality
Goal and metrics for content marketing include unique page visits, downloads, conversion rates and more. To meet and exceed these KPIs you need to get your content out into the world using owned, earned and/or paid distribution. With all that’s involved, distribution is often as complicated, time-consuming and costly as creating the content in the